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Retailer Spotlight – Joules


Posted At: 09 December 2015 00:25 AM
Related Categories: Retailers, Womenswear Retailer


Time for celebration at Joules

Lifestyle retailer Joules has had an extremely successful year, and in FSP eyes is a very fitting finish to 2015’s Retailer Spotlight series.

Having posted record full year revenues in 2014 Joules went on to report a successful Easter trading period leading to further increases in full year 2015 that saw total revenue rise 22% to £117 million.

This growth in total revenue has come as a result of further growth in the US and German markets, although some 91% of Joules’ turnover is generated in the UK. In June, Joules received an additional credit facility that will allow it to fund further growth in Europe and North America

On top of making senior promotions to drive this growth, Joules continued opening stores in the UK and celebrated the opening of its 100th outlet in Dublin. This opening marked the first full-price store for Joules in Ireland. Shops in Harrogate and Sheffield’s Meadowhall followed, and Joules has plans to open a further 12 shops in the UK and Ireland next year across various locations, including market towns and shopping centres, maximising its exposure to target customers.

Joules has definitely been one of the success stories of 2015 and looks set to continue its march throughout the world next year. It certainly has the strength in its management team and financial resources to pursue the growth plans laid out and the multichannel capabilities to grab an ever increasing slice of the online market.

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The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


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