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Retailer Spotlight – Mountain Warehouse


Posted At: 17 May 2016 14:25 PM
Related Categories: Retailers


Since its humble beginnings nearly 20 years ago, Mountain Warehouse has embraced the changing face of physical and digital retail to become a familiar face on the high street and specialist in outdoor clothing and equipment.

Its latest full year results show that Mountain Warehouse has continued to outperform its own expectations, generating increased profits for the fourth consecutive year. Not a bad effort when you consider that the high street retail environment is not overly inviting at the moment. So what has Mountain Warehouse done to defy this?

Mountain Warehouse

On the back of opening new stores in the UK and expanding its offering to include a new range of children’s clothing and activewear line for women, Mountain Warehouse has quietly been building up its presence overseas. There are now 23 shops in North America, as well as two in Germany, 10 in Poland and three in Ireland, in addition to its 191 UK stores. Mountain Warehouse also trades on Chinese etailer Alibaba’s Tmall platform. There are plans afoot to make international account for half of Mountain Warehouse’s business – it now accounts for about a fifth.

Mountain Warehouse has gone from strength to strength over the years since its incorporation, listening to its customers to develop its multichannel offering and rapidly expanding its store estate and product offerings, while keeping its prices affordable to all. Mountain Warehouse has been so successful that it is now considering a £200m IPO, and has hired advisers to explore this opportunity that could see it reduce some debt and continue on its expansion plans both in the UK and abroad.

Mountain Warehouse is definitely ‘one to watch’, and one FSP will be looking at closely as a retailer that seems to be getting it right.

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The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


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