SnapShop Retailer Directory Search

You are here: Home | Blog | Born to shop or bored of shopping?

SnapShop Blog

Born to shop or bored of shopping?

 

Posted At: 14 May 2008 10:32 AM
Related Categories: Retail, Town & Shopping Centre Management

 

How much longer will people travel to shopping centres when:

a)         one shopping centre is interchangeable with the next

b)         we can buy everything we need on the net

c)         fuel costs a fortune?

 

Why indeed do we shop?  With leisure time at a premium, why do we drive long distances to join hordes of others milling around a shopping centre, to buy something we don’t need, to replace the previous thing we didn’t need, which will now go to landfill, along with the plastic bag in which we carried home the new version?

 

There is no denying that most people get an adrenaline surge from spending money and treating themselves to something new, but do we need to spend so much time doing it?

 

The relationship between a loyal customer and a favourite clothes shop is intimate. After all, your clothes are your next of skin.  Maybe as in all intimate relationships what we crave is a degree of familiarity to make us comfortable and relaxed –fruit and veg at the front of the supermarket and menswear tucked away upstairs – with a degree of surprise to excite and delight us.  Familiarity alone breeds contempt as M&S discovered before Sir Stuart introduced the unfamiliar in the shape of Per Una and Limited Editions.

 

So by the same token, shopping centres also need to be simultaneously familiar and intriguing.  Then we will feel both at home and a twist of excitement. 

 

If a shopping centre doesn’t provide an experience we want to repeat, it will end up living only with those hardened credit bashers who are seriously born to shop.  The rest of us, bored by its familiarity will seek our thrills elsewhere or satisfy our needs more efficiently online.

Comments Comments (0) Twitter Twitter


Comments...

There are no comments for this entry.



Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

 
Name *
Email Address *  
Website
Comments *
 
 
 
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.

Subscribe

Enter your email address below
to receive SnapShop blogs
straight to your inbox.
 

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (137)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (193)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retailer View - Weird Fish
Retailer View - Monki
Retailer View - Boden
Retailer View - The Entertainer
Retail Update - November 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×