SnapShop Retailer Directory Search

You are here: Home | Blog | Retailer Spotlight – Hobbycraft continues to grow

SnapShop Blog

Retailer Spotlight – Hobbycraft continues to grow

 

Posted At: 13 July 2018 14:18 PM
Related Categories: Retailers

 

Arts and craft retailer Hobbycraft continues to defy the current retail gloom, having reported its eighth consecutive year of sales growth.

In the year to February 2018 Hobbycraft saw growth across all sales channels as revenue increased 6.4% to £168.5 million. Online sales soared 21.5%, and now represent 9.8% of total revenues. Four new stores were added to the estate, taking the total to 90 throughout the UK.

Although targeting a specialist type of customer, Hobbycraft’s Club scheme, with 3 million members, demonstrates that this is a loyal customer base, and one that has helped the retailer to reach new heights.

Offering exclusive discounts and events for its members, Hobbycraft can encourage shoppers to visit stores with demos and workshops, turning branches into “social centres for craft”.

Hobbycraft’s strategy is to focus on “customers and value propositions”, and to build its customer base through a “greater understanding of their preferences and deliver a more targeted proposition”. This social approach is noticeable on Hobbycraft’s website, where it offers a selection of ‘How To’ guides and has the potential to add user-generated content such as photographs and videos.

The positive performance figures come at the end of Archie Norman’s tenure as chairman. Having been in the role for four years, former Tesco UK CEO, Matt Davies, was recently appointed to the role.

Let’s hope the good fortune continues.
 

Comments Comments (0) del.ico.us del.icio.us Digg It! Digg It! Link Blogs Link Blogs Twitter Twitter


Comments...

There are no comments for this entry.



Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

 
Name *
Email Address *  
Website
Comments *
 
 
 
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or FSP in any way.

Subscribe

Enter your email address below
to receive SnapShop blogs
straight to your inbox.
 

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (23)
General (60)
Jane Norman (1)
Media (4)
Retail (134)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (39)
Retail Suppliers (8)
Retailer At Risk (5)
Retailers (185)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (20)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retail Update - August 2018
Retailer Spotlight – Hobbycraft continues to grow
Retailer Spotlight - Whistles continues a good song
Retail Update - June 2018
Retail Update - May 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×