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Who ate all the pies?


Posted At: 12 January 2009 16:32 PM
Related Categories: General, Retailers


There really could be no other title for a blog about Greggs and good sales results, although come to think about it I don’t recall ever having a proper pie from Greggs? Steak bakes and mince pies sure, but not a proper round short crust pie? Please correct me if I’m wrong, it’s been a while since my conscience has allowed me to go through those pale blue doors!
Anyway, defiant against the gloom, Greggs posted like-for-like sales results of +5.3% for the four week Christmas period, adding to a half year increase of 6.6% on total sales.

The strength in Greggs lies in people’s stupidity. I have proof of this: MacDonalds have reported record figures for the year, while Dominos have posted an 18.4% increase in sales in the 12 months to the end of 2008., call me cynical and everything, but since when did McDonalds, Greggs or Dominos provide a financially viable alternative to getting off your fat arse, buying some bloody vegetables and a cheap cut of meat, and sticking it in the oven for a few hours?

A large Big Mac Meal; £3.59. A stew pack of veg, stock cubes and some chicken breast pieces, £3.53 (Sainsbury's). A Big Mac Meal feeds one, this chicken casserole would feed 4.

Its not even about nutrition, it’s about a lack of understanding of the value of money. If living on my own and managing my own resources has taught me anything, its that you can stretch your money far and wide as long as you keep a grip on the way that you are spending.

Add up all those sausage rolls (which, by the way, used to be 40p and are now almost double that price!) and milkshakes, and you’ve probably traded away a days worth of healthy food for a few hours worth of full stomach/sugar rush.

I’m not saying that you can’t have a sausage roll for Christ’s sake, but I am suggesting you remember that age old phrase “it all adds up”...

Unless, you know, you want to forget about the credit crunch, in which case fair play, continue as you were (and order me a medium Pepperoni Passion while you’re at it!)

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