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Dead cats do bounce

 

Posted At: 12 February 2009 11:25 AM
Related Categories: Retail Statistics

 

Inspired by the use of the phrase 'Dead Cat Bounce' in an article about January's retail sales...

It’s Thursday, almost the weekend, and today, I thought I would wax lyrical about the dead cat bounce that UK retail sales saw in January. Make no bones about it, the 1.1% total L-f-L increase reported by the BRC this week is great news. Sure, the other flotsam and jetsam weren’t great – non-food and clothing sales were still down – and don’t run amok, the jot and tittle increase is a bit of a stool pigeon for what’s really going on - but hopefully it will keep the ball rolling and encourage people to put on their best bib and tucker, get on their shanks' mare and head on down to the shops again, high, wide and handsome.

I’m also very please to see that the media has gone for curry favouring this month, opting to report positive headlines, rather than copping an attitude like usual. I’m sick of everyone feeling in the doldrums; we’re being hoisted by our own petard! Lets get back on track - ship-shape and Bristol fashion. Toodle-oo!


Translation: It’s Thursday, almost the weekend, and today, I thought I would do a blog about the uncharacteristic increase that UK retail sales saw in January. Certainly, the 1.1% total L-f-L increase reported by the BRC this week is great news. Sure, the other bits and bobs weren’t great – non-food and clothing sales were still down – and don’t go crazy, the small increase is a bit of a decoy for what’s really going on - but hopefully it will keep the ball rolling and encourage people to put on their best clothes, get on their feet and head on down to the shops in a carefree manner. I’m also very please to see that the media has tried to ingratiate itself this month, opting to report positive headlines, rather than being negative like usual. I’m sick of everyone feeling depressed; we’re being harmed by our own attitudes! Lets get back on track – in first class fashion. That’s all for now! Bye!

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