SnapShop Retailer Directory Search

You are here: Home | Blog | Put Yer Money Where Yer Mouth Is

SnapShop Blog

Put Yer Money Where Yer Mouth Is

 

Posted At: 19 March 2009 14:36 PM
Related Categories: Retailers

 

It’s no secret that our 21st century society is obsessed with celebrity. There are countless magazines, websites and even TV channels dedicated to spying on their lives, and the advent of the blog has propelled celeb-spotting to a whole new level. But it’s not just about watching them, its often about being them. And that’s where celebrity product lines, endorsements and advertising comes in.

As a nation we spend millions every year buying celeb-endorsed paraphernalia. Whether its clothing, mobile phones or even cars (Celine Dion…Chrysler…eh!?), most of us are influenced by the media enough that we will – consciously or not – at some point buy something linked to a celebrity in some way. There’s nothing wrong with that – I have some oversized shades that I’m well aware would look even more ridiculous had they not been ‘approved’ first by Jackie O, and now by pretty much every A-lister under the sun (see what I did there!) – but sometimes, you just have to question things. Katie Price (aka Jordan) launching equestrian-wear? Fern Britton advertising Ryvita? Liam Gallagher designing a clothing line…?

That’s right, the enterprising Mr Gallagher – famed for his style (not) has this week revealed that he will be ‘designing’ an “up-front straight talking, classic clothing range…”. Mmmkay. Apparently Pretty Green “will include classic designs across footwear, denim, knitwear, jackets, trench coats, parkas, t-shirts, hats, scarves and accessories; all subject to Liam's final approval.” So, er, he’s not actually going to be designing them then?!

So many things about this venture leave me speechless, and wondering who will buy the products? (I can’t imagine your average Oasis fan is that bothered about how they look) How will it be distinguishable from the rest of the, er, jeans and parkas out there? And when, in the name of God, did Liam Gallagher become a style icon!?

Honestly. It’s rare that I genuinely do not see the link between celebrities and what they put their names to (in a marketing sense) but this time I am utterly stumped. I thought the Gallagher’s were famous for being ‘well ‘ard’, for being from Manchester and for having big eyebrows, not for the way they wear their Manolos! Victoria Beckham he is not, and Victoria Beckham I just don’t want him to be!

Comments Comments (0) Twitter Twitter


Comments...

There are no comments for this entry.



Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

 
Name *
Email Address *  
Website
Comments *
 
 
 
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.

Subscribe

Enter your email address below
to receive SnapShop blogs
straight to your inbox.
 

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (137)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (193)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retailer View - Weird Fish
Retailer View - Monki
Retailer View - Boden
Retailer View - The Entertainer
Retail Update - November 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×