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We have busy lives. Lives that are made easier by gadgets and solutions and a whole range of things that we didn’t even know we couldn’t live without before their invention.
It’s a multimillion pound industry, and there are countless mail order companies (Kleeneze, Betterware) dedicated to selling this tosh. Need a cream cracker box? Not until you mentioned it! Tired of using your hand to sweep pesky crumbs from your desk or table? Never fear, get a table sweeper! These are actually real products that you could spend your hard earned cash on. That is, of course, assuming you have some left after you’ve stocked up on your NO DRAIN TUNA.
No Drain Tuna. Seriously. What’s that all about? If there was ever a problem that just didn’t need a solution, draining the brine from the tuna can is one it. I’m surprised there’s not a tool to do it for you already, quite frankly, but that’s by the by...
Apparently a lot of research was carried out, and this is what the people wanted.
So it goes that we said “jump!” John West asked “how high?!” and the item created turned out to be the laziest food product since the of the Pot Noodle.
But what do I know? Industry experts say that John West will ‘revolutionise’ the canned fish industry with the introduction of its new ‘No Drain, Less Mess’ tuna…mkay.
My opinion is that if an industry - which, by the way, is worth £442m - can experience a revolution just because someone realises that putting less brine in a can will eliminate the need to drain the excess, then the country is in dire straits indeed!
And on a financial note, some food for thought - how can ‘no drain’ tuna cost 10p more than conventional cans when it contains fewer ingredients and requires a whole lot less effort to manufacture…!
In conclusion; stupid.
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