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Not So Bazaar


Posted At: 14 May 2009 11:26 AM
Related Categories: Retailers


This morning, while researching a different blog about cashmere childrenswear, I stumbled across something infinitely more interesting; the recent sale campaign from M&S. And it’s a good one…


Old Magic & Sparkle have decided to rewind time with an absolute stonker of an advertising campaign; a penny bazaar-style sale, set to launch next week.


The 125th birthday celebration will run from Wednesday to Friday, and will see 2 million products (a line of 20) on sale for 1p.


Beat that Poundland.


Marks & Spencer was founded with just £5 in 1884, and by 1915 there were over 100 stores offering haberdashery, hardware, household goods, toys and stationery at a fixed price of 1 English pence.


On offer in next weeks sale are socks, ties, cufflinks, purses, sweets and leisure items like beach balls; to my mind, that covers all the original categories, don’t you think?


Not only do I love the idea of penny bazaars and secretly hope they were a more enchanting experience than going to today’s 99p Store, I also happen to think this is an absolutely stroke of genius and take my hat off to M&S for donating all proceeds to their 125 Charity Challenge fund when lets face it, they really didn’t have to.

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