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King George


Posted At: 01 October 2009 10:44 AM
Related Categories: Retailers


The undisputed king of the successful high street brand is so proud of his fourth incarnation that he’s crowned it.  Yes, King George, with his pretentions to monarchy, has crown-like coats of arms emblazoned across his new website, and a right royal take on his name.  George the Fourth (G IV quatrième concatenated) may have been better monikered as TAKe as he finds yet another way to relieve the poor unsuspecting shopper of her money.

Jealous?  Well, maybe a little.  After all, how can a middle aged jowly man have such a hold over the fashion conscious younger woman?  But such is the way of the world and if King George can add a little life to the currently lacklustre high street, then all to the good.  Especially as he seems to be promising a level of customer service which has disappeared from all but the very high end stores.

With GIVe already expanding rapidly, there'll be one on your high street soon.


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