Nothing Better To Do?

Posted At: 22 July 2010 00:15 AM
Related Categories: Retailers

Architectural foodsmith Sam Bompas spends much of his time fiddling with food.  He and his mate Harry Parr particularly like Jelly - www.jellymongers.co.uk – and have obviously found a niche market of people with more money than sense and a distinct lack of realisation that it all goes the same way.  However, they seem to be having fun and their jelly architecture is quite awesome in an absurdly frivolous way

Anyway, Sam’s taken a sideways step from jelly to jam and, with the realisation that the WI pretty much have the market cornered, has had to do a little bit of lateral thinking.  Young Sam bought a hair belonging to the late Diana, Princess of Wales, from eBay, infused it with gin and combined it with milk and sugar.  Hey presto, a jam that retails at £5 a jar.  Currently only available at The Surreal House art show at the Barbican, but with a retailing trend for quick start, short lived pop-up shops, maybe in a shopping centre near you soon.

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