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Over the past week Hugh Fearnley-Whittingstall and friends have launched ‘The Big Fish Fight’.
Sainsbury’s and Tesco were both highlighted as having questionable statements on Tuna.
The programme urged consumers to venture away from the popular but extremely over fished choices of Tuna, Salmon, Cod and Prawns and opt for alternative but just as tasty options.
As a result of the program sales of alternative fish have seen a significant rise. Waitrose saw sales of Coley up 36%, Dabs up 35% & Dover Sole up 163%.
Tesco has now announced plans to switch to 100% pole and line caught fish for its own brand canned tuna.
The UK is the second largest consumer of tuna in the world and Tesco being top of the big 3 supermarkets, this is significant.
This is not Hugh’s first battle with the big supermarkets. He first took them on several years ago with his ‘Chicken Out!’ campaign, where he wanted better conditions for battery farmed chickens and Tesco to be more clear and honest with its labeling.
For more information visit http://www.fishfight.net/
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