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Only in America…


Posted At: 18 January 2011 16:35 PM
Related Categories: Retail, Retailers


Starbucks has announced plans to offer a new 'Trenta' coffee size option.

The new ‘Trenta’ size will hold 913ml, almost a litre of coffee or as I discovered nearly as much as a bottle of medium sized squash.

Given America's love of super-sized portions, it is not surprising Starbucks have introduced the new enormous cup size.

Trenta is from the Italian word for 30 (relating to the US amount of fluid ounces the drink contains).

The enormous drink will go on sale in 14 US states this week, and will be sold throughout the country later this year.

Only conventional iced coffee, iced tea and iced tea lemonade will be sold in the new cup size. Starbucks have released the new drink partly in response to customer requests posted online and partly in response to employee suggestions.

This new product size comes weeks after the news that Starbucks will be re-branding its iconic logo and mugs in preparation for further new product launches including ice cream and beer.

As yet there are no plans for Starbucks to sell the ‘Trenta’ coffee cup in the UK.

Would you welcome the super-size coffee or stick with a Venti?


o   One ‘Trenta’ cup will equate to around four standard sized cups of coffee.

o   A Starbucks ‘Trenta’ iced coffee would probably contain nearly 400mg of caffeine,

o   The heavy caffeine user category is 500 to 600mg of caffeine a day.

o   The drink will contain 90 calories un-sweetened and 230 calories sweetened

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