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McDonalds, the bane of many parents’ lives, is sharpening its image. Having masqueraded under the guise of a restaurant* for some time, it is now being informative – calorie count on the menu (really, it’s best not to look) – and educational. With an initiative allegedly aimed at increasing literacy and creativity amongst children, McDonalds will be including the Mudpuddle Farm series of books from acclaimed author Michael Morpurgo, in with their Happy Meal.
This initiative is likely to see McDonalds give away 9 million books over the four week period. With sales of children’s books averaging around six and a half million over the same timeframe, McDonalds will, for a very short time, become the biggest retailer of children’s books
Undoubtedly, the fact that Morpurgo is also the author of Warhorse is completely lost on the marketing chaps at McDonalds, and their intentions are singularly altruistic, but we at SnapShop nevertheless give this the thumbs up for feeding the little ones’ minds.
*Although there is no mention of knife and fork in the dictionary definition, the origin of the word is “food that restores”. Hmmmm!
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