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SnapShop hears that Tommy Hilfiger, the upmarket American brand, is attempting to secure increased sales through its British stockists with the lure of a trip to New York. This is a bonus in the true sense of the word; something extra, which can’t be earned just by doing your normal job.
However, we wonder how successful the sales will be, in the face of stiff competition from all the bright young things currently being paraded at London Fashion Week. Add to that the Duchess Effect, currently being felt by Orla Kiely, Whistles and Hobbs, and the indies such as Choice, Fallen Hero and Accent which stock the Hilfiger brand are going to have to go some to be the winning store, achieving the highest sell-through above 65%.
Then again, the beautiful Duchess would make tea cosies fly off the shelves if she wore one as a fashion accessory. The rest of us mere mortals should not assume the effect will rub off if the outfit’s the same. So, where’s my nearest Hilfiger stockist?
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