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What to do in Brent Cross


Posted At: 14 May 2012 15:19 PM
Related Categories: Retailers, Social Commentary, Town & Shopping Centre Management


I might do a little bit of flag waving when the England team plays, and maybe a little bit of jumping up and down (at least metaphorically, if not physically) when the England team score a goal, but beyond that my interest in football is negligible on any scale. From this uneducated perspective, I am aware of two types in football; those that support Manchester United and those that don’t. However, whatever the type, fashionista is not a term universally applied to football supporters. Football strip is slippery, primary coloured and in the most part, unflattering. Quite frankly it looks good only on, well, athletic premiership footballers. And even then only when there really is nothing else to wear.

Arsenal supporters, who, by definition, are not Manchester United supporters, are presumably an untapped market of loose-walleted beings completely oblivious to the sartorial inelegance of the red and white kit. The club knows its market and is eager to please, relieving its fan-base of a little more cash in the process. In case you missed it, Arsenal Football Club has announced it is to open its first flagship store in a major retail location after securing a 2,270 sq ft first floor unit at Brent Cross Shopping Centre.

According to Retail Week, the shop has been benchmarked against sports brands to produce trendy merchandise. In red and white presumably? Narrows the market a little!

However, Brent Cross is, according to the Arsenal press statement, located in a traditional heartland of Arsenal support. Phew! Fortunately, Brent Cross has a substantial amount more to offer those who prefer their trendy merchandise in a delicate shade of blue or green.

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