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Only if you have been under a rock for the last 12 months could you have missed out on the hype surrounding an event with over 26 different sports, 10,500 participants and millions of spectators.
From press articles released over the last few weeks it is clear to see that retailers are taking advantage of London staging the Olympics.
Located on the main entrance to the Olympic Park, Westfield Stratford’s tenants hope to catch some of the action, as visitors arriving by public transport, will have to walk through the shopping centre to get to the Park.
Joining some of the 300 hopeful retailers in time for the games are Victoria’s Secret and Kate Spade.
Retailers like Burberry are opening elsewhere inside London and will also throw open their doors before the opening ceremony.
Juicy Couture and Selfridges (amongst others) will be launching lines to celebrate the games.
It is not just big name retailers however who are hoping to cash in on the games; one of the Olympic torch relay participants has auctioned off her souvenir on eBay. The torch she used in the parade (bought for just £215) fetched over 153,000 quid! We, at SnapShop, are pleased to note she’s putting the money towards a community gardening project - The People's Plot. The retailers are not anticipated to be quite so altruistic!
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