SnapShop Retailer Directory Search

You are here: Home | Blog | And Finally - Shop til you drop

SnapShop Blog

And Finally - Shop til you drop


Posted At: 21 June 2012 14:13 PM
Related Categories: And Finally, Retail


Travelodge has joined forces with Topshop in the first collaboration of its type. The duo has opened a combined development on Princes Street in Edinburgh. The largest Topshop in the city now has a 96 room, 4 storey Travelodge sitting on top, so you can you wake up and go straight downstairs to choose your attire for the day and when it comes to getting ready for the evening, you can pop in on your way back to your room to grab another outfit for the night’s festivities.

A spokeswoman for Travelodge said: ‘Shopaholics can now shop and snooze under one roof and with rooms from £19, there is plenty of change left to treat yourself to a new outfit.’

The two seem to be "delighted" about the collaboration so much that Travelodge even released 8,000 rooms for £19 across its 13 Edinburgh hotels.

What do you think – is it a good team up and who else can join forces within retail?

Comments Comments (1) Twitter Twitter


If the strategic thinking behind this development really did see this as a consumer benefit; the two companies need very much to go back to the drawing board. This will be seen by consumers as exactly what it is - a hotel over a shop. There is no connection between the two brands other than they share a building. I don't want to buy clothes when I get up in a Travelodge, I want my breakfast! If they had collaborated with a retail experience that enhanced my hotel stay (eg restaurant chain, cinema,or bar) then the benefits are clear and there is a good chance both businesses would gain additional revenue. As it is, these two companies demonstrate little understanding of how to align their aims with consumer desires. In fact they show very little understanding of what those consumer wants, needs and desires even are. But to cut the costs of development thorugh sharing and collaboration between companies it's a great example. Phil

Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

Name *
Email Address *  
Comments *
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


Enter your email address below
to receive SnapShop blogs
straight to your inbox.

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (137)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (193)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retailer View - Weird Fish
Retailer View - Monki
Retailer View - Boden
Retailer View - The Entertainer
Retail Update - November 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×