MEMBER'S LOGIN
You are here: Home | Blog | And Finally - Shop til you drop
And Finally - Shop til you drop
Posted At: 21 June 2012 14:13 PMRelated Categories: And Finally, Retail
Travelodge has joined forces with Topshop in the first collaboration of its type. The duo has opened a combined development on Princes Street in Edinburgh. The largest Topshop in the city now has a 96 room, 4 storey Travelodge sitting on top, so you can you wake up and go straight downstairs to choose your attire for the day and when it comes to getting ready for the evening, you can pop in on your way back to your room to grab another outfit for the night’s festivities. A spokeswoman for Travelodge said: ‘Shopaholics can now shop and snooze under one roof and with rooms from £19, there is plenty of change left to treat yourself to a new outfit.’ The two seem to be "delighted" about the collaboration so much that Travelodge even released 8,000 rooms for £19 across its 13 Edinburgh hotels. What do you think – is it a good team up and who else can join forces within retail?
If the strategic thinking behind this development really did see this as a consumer benefit; the two companies need very much to go back to the drawing board. This will be seen by consumers as exactly what it is - a hotel over a shop. There is no connection between the two brands other than they share a building. I don't want to buy clothes when I get up in a Travelodge, I want my breakfast! If they had collaborated with a retail experience that enhanced my hotel stay (eg restaurant chain, cinema,or bar) then the benefits are clear and there is a good chance both businesses would gain additional revenue. As it is, these two companies demonstrate little understanding of how to align their aims with consumer desires. In fact they show very little understanding of what those consumer wants, needs and desires even are. But to cut the costs of development thorugh sharing and collaboration between companies it's a great example. Phil
Posted By Phil Pond | 07 August 2012 11:52 AM
Add a Comment:
Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.
Subscribe
Blog Roll:
Archives By Category:
Recent Entries:
Recent Comments:
Pragma Consulting Limited (Part of Handley House Limited). Registered Office - One Tudor Street | London | EC4Y 0AH. Registered Number 02184185 SnapShop is Pragma’s online resource for consultancy clients for UK Retail Intelligence and is useful for conducting retail research, observing retail trends, checking financial health of UK retailers etc. SnapShop holds around 2,300 records on all the major retailers, plus some smaller, regional companies and selected online and specialist businesses, and includes a range of retail data including retailer information that is head office addresses, key contact information, stores numbers, retail locations, rental data, merchandise category searches, retailer target customer, price categorisation, customer segmentation, retail news, retail statistics, retail facts, sales density, retail articles, accounts analysis and much more. ©Pragma Consulting 2007 – 2024