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And Finally - Surreal
Posted At: 19 September 2012 17:21 PMRelated Categories: And Finally, Retailers
We have learnt on SnapShop this month that Ann Summers has launched a reality app to enable customers to virtually try on underwear.
Having tagged along with the FSP crew to BCSC last week, the SnapShop team is fully aware that the evolution of Shopping and Town Centres is heading towards greater emphasis on leisure and F&B, but how about this; a whole host of entertainment doing virtually anything – trying on clothes, creating hairstyles, adding the perfect body double to your own head. And then how about virtually spending a fortune, whilst not touching your bank account? The opportunities are endless, but let’s hope Ann Summers goes no further with augmenting reality – some things are best left to the imagination!
Does my app look big in this, hehe, got to try the Ann Summers app.
Posted By Helen | 28 September 2012 21:06 PM
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Pragma Consulting Limited (Part of Handley House Limited). Registered Office - One Tudor Street | London | EC4Y 0AH. Registered Number 02184185 SnapShop is Pragma’s online resource for consultancy clients for UK Retail Intelligence and is useful for conducting retail research, observing retail trends, checking financial health of UK retailers etc. SnapShop holds around 2,300 records on all the major retailers, plus some smaller, regional companies and selected online and specialist businesses, and includes a range of retail data including retailer information that is head office addresses, key contact information, stores numbers, retail locations, rental data, merchandise category searches, retailer target customer, price categorisation, customer segmentation, retail news, retail statistics, retail facts, sales density, retail articles, accounts analysis and much more. ©Pragma Consulting 2007 – 2024