SnapShop Retailer Directory Search

You are here: Home | Blog | Retailer Spotlight: Hotel Chocolat

SnapShop Blog

Retailer Spotlight: Hotel Chocolat


Posted At: 30 March 2015 00:58 AM
Related Categories: Retailers


Founded in 1993, Hotel Chocolat has been in the spotlight recently as it overtakes rival Thorntons’ profit figures for the first time ever.

Hotel Chocolat originally set out as a small brand which aimed to provide consumers with a better choice of chocolate than those available in supermarkets. Set apart as one of the world’s few chocolate makers to grow cocoa, the Hotel Chocolat vision was to connect this with luxury chocolate making and retailing. The brand has grown to include a restaurant, hotel, beauty range, and plantation spa in Saint Lucia. Such is its success, it now has a UK portfolio of 81 stores, 35 concessions in John Lewis and 10 cocoa bar-cafes.

In the six months to December 2014, Hotel Chocolat reported a 144% increase in profits, to £8.2m, arising from sales of £47.2 million which were up 9.5% on the previous year. This news came after Thorntons issued a shock profit warning for Christmas as two UK supermarkets significantly decreased orders for the brand’s products. In the six months to January 2015, Thorntons reported profits of only £6.6 million from sales of £128.2 million.

Hotel Chocolat Timeline

Hotel Chocolat co-founder and CEO Angus Thirwell commented that he believes the brand has tapped into Thorntons’ market share due to Hotel Chocolat’s strategic store locations, particularly in train stations where commuters feel inclined to treat themselves to and from work, especially if trains are delayed.
Thirwell has also vowed that despite Hotel Chocolat’s growing popularity, its products will not be sold in supermarkets, and instead will only ever be available at concessions in higher end stores such as John Lewis.

Hotel Chocolat’s promise to provide better quality chocolate and its positioning as the healthier luxury option against competitor chocolate brands has clearly resonated with UK consumers. Breaking into the US market however has proved difficult, and having closed its first stores in New Jersey and Boston, Hotel Chocolat is currently re-assessing its strategy in this market. With retail partnerships driving international expansion we will continue to monitor this brand with interest.

Comments Comments (0) Twitter Twitter


There are no comments for this entry.

Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

Name *
Email Address *  
Comments *
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


Enter your email address below
to receive SnapShop blogs
straight to your inbox.

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (137)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (193)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retailer View - Weird Fish
Retailer View - Monki
Retailer View - Boden
Retailer View - The Entertainer
Retail Update - November 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×