SnapShop Retailer Directory Search

You are here: Home | Blog | Retailer Spotlight: Wagamama

SnapShop Blog

Retailer Spotlight: Wagamama


Posted At: 15 June 2015 00:58 AM
Related Categories: Retailers


Over the past few years, the changing habits of the UK population have evolved with the demand for more exotic flavours increasing constantly. Typifying this trend is Wagamama, the Japanese-style noodle eaterie chain, founded in 1992 by Alan Yau. With over 150 restaurants on the UK high streets, in shopping centres and in outlet centres, Wagamama offers a complete pan-Asian food experience defined by speed and value.

More recently, the restaurant is showing strong signs of growth and investment with its recently announced plans to open up to 40 new restaurants and refurbish over 100 over the next three years. Wagamama made the announcement as the group opened the doors on its new flagship restaurant on Great Marlborough Street in London. A point of departure for the brand, the flagship site is trialling a new Japanese style breakfast menu, tapping into a new market.

The new flagship site is expected to serve as a model for the way in which Wagamama's other existing sites are refurbished. The famous canteen-style benches will remain however there will also be further areas and booths to allow customers to stay for longer, recognising the demand from its customers for more of a dining experience

The restaurant has also announced further plans to open in Staines, Trowbridge, Intu Trafford, Bedford Riverside Walk and Gatwick Airport. The investment has been underpinned by strong annual results with an increase in turnover of 12.8% and profits increasing by 0.7%.

Voted 6th in the CGA Peach Brand Track Top 10 pub and casual dining brands for customer satisfaction, Wagamama’s approach to its unique customer dining experience has proved successful. Combined with high quality “fresh lively food (with soul)”, it also meets the ever changing needs of its customers. As Simon Cope, global brand director explains, “Kaizen, the Japanese practice of continuous improvement, is the inspiration behind our improvement project – standing still is going backwards. The opening of Great Marlborough Street marks the start of one of our biggest renewal and opening plans to date.”

Wagamama Inforgraphic

Comments Comments (0) Twitter Twitter


There are no comments for this entry.

Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

Name *
Email Address *  
Comments *
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


Enter your email address below
to receive SnapShop blogs
straight to your inbox.

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (137)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (193)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retailer View - Weird Fish
Retailer View - Monki
Retailer View - Boden
Retailer View - The Entertainer
Retail Update - November 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×