SnapShop Retailer Directory Search

You are here: Home | Blog | Retailer View - Benito's Hat

SnapShop Blog

Retailer View - Benito's Hat

 

Posted At: 14 November 2018 16:57 PM
Related Categories: Retailers

 

Founded in 2008 by Ben Fordham, Benito’s Hat is a Mexican-style restaurant chain serving a menu of burritos, tacos and salads.

Having opened first site outside of London at Oxford’s Westgate shopping centre in October 2017, which trialled a smaller A1-focused restaurant format, Benito’s Hat now operates six London locations and another shopping centre location at Leicester’s Highcross. The new concept has opened growth opportunities for Benito’s Hat in new locations that were unable to support a full concept restaurant.

Michael Pearson was appointed Benito’s Hat MD in November 2017 as founder and chief executive Ben Fordham exited the business to pursue new opportunities.

Given the well-documented challenging nature of the casual dining market coupled with the worrying figures that 1,123 restaurant businesses have filed for insolvency in the first three-quarters of 2018 alone, the news that Benito’s Hat had secured investment for expansion in August 2018 was welcome.

The £1m investment to expand in London and across the UK came from existing investors, with the majority provided by Calculus Capital, and will support a 3-year growth plan that will focus on both larger full concept restaurants as well as smaller A1 units. There is also the potential to expand the brand through franchising in the UK and overseas.

Kicking off the expansion plans, Benito’s Hat will open in St Albans in December 2018 and at the O2 Arena in early 2019.

Now at 10 years old, Benito’s Hat has the opportunity to succeed as consumers look for something different than the mainstream operators, seeking experience as well as value for money.
 

Comments Comments (0) Twitter Twitter


Comments...

There are no comments for this entry.



Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

 
Name *
Email Address *  
Website
Comments *
 
 
 
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.

Subscribe

Enter your email address below
to receive SnapShop blogs
straight to your inbox.
 

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (134)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (189)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retail Update - November 2018
Retailer View - Benito's Hat
Retail Update - October 2018
Retail Update - September 2018
Retailer Spotlight - everyone needs a place to Lounge

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×