The Weird and Wonderful

Posted At: 21 December 2015 17:14 PM
Related Categories: Retailers

With 2015 coming to an end and Milk Tray thinking its new possible additions to the infamous box of chocolates will appeal to health conscious consumers – wasabi, kale and beetroot we decided to take a look back over the year at other weird and wonderful ideas retailers had to appeal to a wider audience.

M&S, in an effort to boost its fashion credentials and halt declining sales, introduced dedicated in-store personal stylist roles in four flagship stores to model its Autograph outfits. 

Calendar Club became the first in the UK to open a shop dedicated entirely to Halloween when it opened in the atrium of the Galleries shopping centre in Bristol, and the first to create this type of Halloween installation in a shopping centre. 

Not only has Tesco widened its range of gluten-free products in time for Christmas, it has also delivered free mince pies to homes around the UK to help people get into the festive spirit.  
A number of unusual retail partnerships were announced in the year, such as

• eBay and Argos, which saw eBay roll-out a parcel drop-off service where consumer sellers can drop-off their sold items at Argos stores nationwide. 
• Asda launched a Decathlon concession in its Watford store, signalling the beginning of supermarkets changing strategy to make use of excess space.  
• Ikea in talks with BHS to house one of its smaller-format order-and-collection stores at BHS’s Oxford Street site. 

2016 looks set to have its fair share of innovative product launches and tie-ups as retailers look increasingly to improve their trade.
 

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