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The Weird and Wonderful
Posted At: 21 December 2015 17:14 PMRelated Categories: Retailers
With 2015 coming to an end and Milk Tray thinking its new possible additions to the infamous box of chocolates will appeal to health conscious consumers – wasabi, kale and beetroot we decided to take a look back over the year at other weird and wonderful ideas retailers had to appeal to a wider audience. M&S, in an effort to boost its fashion credentials and halt declining sales, introduced dedicated in-store personal stylist roles in four flagship stores to model its Autograph outfits. Calendar Club became the first in the UK to open a shop dedicated entirely to Halloween when it opened in the atrium of the Galleries shopping centre in Bristol, and the first to create this type of Halloween installation in a shopping centre. Not only has Tesco widened its range of gluten-free products in time for Christmas, it has also delivered free mince pies to homes around the UK to help people get into the festive spirit. A number of unusual retail partnerships were announced in the year, such as
2016 looks set to have its fair share of innovative product launches and tie-ups as retailers look increasingly to improve their trade.
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